Britain is considering a plan to force big tobacco companies to pay the 40 million pound ($55 million) annual cost of cleaning up discarded cigarette butts.

“We are exploring how cigarette companies can be held fully accountable for the unsightly scourge of litter created by their products,” junior environment minister Rebecca Pow said in a statement.

The ministry cited research which showed that smoking related litter is the most prevalent form of litter in England, making up 68% of all littered items and found on around 80% of surveyed sites.