Tennis Star Serena Williams to Launch another Luggage Collection With Away
The latest Away x Serena Williams’s collection includes several new products like a convertible backpack tote that is just as useful now as it will be once we’re all traveling regularly again.
Serena Williams is teaming up again with Away to launch the second collection she’s co-designed with the cult favorite luggage brand.
The inaugural Away x Serena Williams’s collection that debuted in February 2020 featured bold red hard- and soft-sided luggage with multi-colour cameo print interiors. For her latest collaboration, which launches January 28, Williams chose shades of periwinkle, coral, and green, as well as a custom gray swirled pattern.
In addition to the brand’s signature polycarbonate suitcases, the line also includes a kid-size carry-on, packing cubes, a toiletry case, and a pet carrier. Away is also launching several brand-new items with this collection, including a convertible backpack tote and a jewelry sleeve.
Like other avid travellers, Williams and her busy travel schedule of tennis tournaments around the world have been greatly curtailed by the COVID-19 pandemic. However, she hopes that this new bag collection can be used in day-to-day life now and also give people something to look forward to once they are ready to travel again.
“I’m thrilled to share a collection that speaks to the new realities of travel and highlights my personal take on design and functionality, all with the hope that it can get people excited for the future,” Williams said in a press release.
This isn’t the only collaboration Away has launched recently. In October 2020, the luggage brand launched two other limited edition collections with the high-end audio brand Master& Dynamic and actress Rashida Jones.