Jay-Z Says He’s An “A++” Playlist Curator on Tidal
One of the unique aspects of TIDAL is the streaming service’s curated playlists from the likes of JAY-Z, Beyoncé, and more. Fans get to see the music Jay likes first-hand, whether he’s reflecting on the year in hip-hop or picking his favorite Nas tracks.
In a recent Spaces conversation with Twitter and Square CEO Jack Dorsey, Jay spoke about his playlist curating prowess.
“I found so many songs [on Tidal], my playlist game is A++. I challenge anyone out there,” he said. “I’m definitely, you know, in the top tier of playlist creators.”
Jay has released dozens of playlists on the service, often recapping his favorite music of the year. He’s also used the service to share special concert setlists, to respond to the anti-police brutality protests that rocked the country last summer, and more.
During his conversation with Dorsey, Jay also reflected on how TIDAL involves itself in major cultural events like Verzuz, even if the service isn’t directly involved in what’s happening.
“Because we were solely focused on music and artists, we did things that were solely a part of the culture,” he said. “I guess one of the best examples is the way that we don’t have anything to do with versus but the way TIDAL interacts with that.
If it’s popular in the culture and it moves in the culture, we want to be nimble enough to react to that. We’ll continue to do that because again, we are specifically artist-driven.”
Dorsey’s Square recently purchased a majority stake in TIDAL for $297 million in cash and stock, giving Jay a spot on Square’s board of directors.
“TIDAL started with the idea of honoring artists by being artist-owned and led, focused on an uncompromised experience of the art. It’s refreshing and right. The vision only grows stronger as it’s matched with more powerful tools for artists, inclusive of new ways of getting paid,” Dorsey said.
“Given what Square has been able to do for sellers of all sizes and individuals through Cash App, we believe we can now work for artists to see the same success for them and us.
We’re going to start small and focus on the most critical needs of artists and growing their fanbases.”