Jay-Z has deactivated his Instagram account 24 hours after he joined the social media platform.

On Tuesday, Jay-Z surprised fans by starting an Instagram account. It was an unexpected move from the billionaire rapper, who rarely uses social media.

After joining, he followed only his wife, Beyonce, and also promoted the upcoming film, The Harder They Fall, which he helped co-executive produce.

An attempt to visit @jayz on Instagram presents the error message, “User not found.”