Facebook has introduced new features that will enable them pay content creators and Kenyans in general.         

Facebook has introduced new features that will grant Kenyans and content creators in general, an opportunity to earn more money.

In a statement earlier this year,  Facebook founder and META Chief Executive, Mark Zuckerberg, noted that the move is aimed at aiding users create content they enjoy and earn from it.

He added that the features would also be introduced on Instagram.

“Rolling out more ways for creators to make money on Facebook and Instagram and sharing updates that will help creators build for the metaverse. We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen,” he stated.

Interoperable subscriptions

The three features involve interoperable subscriptions where users will give their paying subscribers on other platforms access to subscriber-only Facebook Groups.

Facebook Stars is another feature that will allow users to start earning from their reels, live videos, or Videos on Demand (VOD).

The new tool is essential for users who are either streaming or posting their videos. Viewers can buy stars and send them to the owner of the live stream and Facebook will pay Ksh1.18 for each star sent.

Monetisation of Reels

Another tool includes monetisation of Reels where Facebook and Instagram will open the Reels Play Bonus program to more creators on Facebook to allow users to cross-post their IG Reels to Facebook and monetize them also.

Mark Zuckerberg also affirmed his commitment to allowing creators to make more money on the platform by extending the non-revenue sharing deal to 2024.

The deal involves keeping paid online events, fan subscriptions, badges and upcoming independent news products free for users until 2024.

After the deal expires, the business mogul stated that the revenue share would be less than 30 percent of what other rival companies take.

The new features are aimed at offering viable solutions for users with a large following to capitalise and earn from the platform.