Dwyane Wade and Gabrielle Union have officially unveiled their new company, PROUDLY, a company with products for babies and children of colour.

“Today [Dwyane Wade] and I are announcing our newest baby: PROUDLY,” Union tweeted on her social media page. “[Proudly] is an everyday baby care line created specifically for melanated skin tones. We are truly diverse and representative and couldn’t be prouder about it. #proudly”

Today @DwyaneWade and I are announcing our newest baby: PROUDLY. @ProudlyCo is an everyday baby care line created specifically for melanated skin tones. We are truly diverse and representative and couldn’t be prouder about it.

Wade also shared the news on his social media, noting that the new baby products company is clean and sustainable.