Adidas Expected To Lose $1.3B In Revenue After Parting With Kanye West
Adidas revealed it’s expected to lose $1.3 billion in revenue and nearly $534 million in operating profit after the break up with Kanye.
Adidas’ separation from Yeezy, formerly known as Kanye West, may have a bigger fallout than initially anticipated.
The sportswear company revealed Thursday it’s expected to lose $1.3 billion in revenue and nearly $534 million in operating profit this year after ending the relationship with the rapper in October over his antisemitic comments on social media.
The new financial guidance “accounts for the significant adverse impact from not selling the existing stock.”
If the company doesn’t repurpose its existing Yeezy inventory and writes it off, Adidas’ operating profit would fall an additional $534 million.
Adidas also anticipates a one-off cost of up to $213 million.
“If all these effects were to materialize, the company would expect to report an operating loss of [$747 million] in 2023,” the company’s press release reads.
In October, Adidas expected the decision to drop Ye would have a short-term hit of roughly $247 million on the company’s net income.
Rapper Royalties
Upon the termination of their relationship, Adidas immediately halted production of Yeezy-branded products and stopped all payments to Ye and his companies.
The company reportedly earned royalties of around 15% on Yeezy product sales from the partnership, which accounted for as much as 8% of Adidas’ sales, according to a report from UBS analysts.