Fiona Nanna, ForeMedia News

5 minutes read. Updated 9:19AM GMT Mon, 30 September, 2024

Uncover, the leading Pan-African skincare brand, has officially launched its revolutionary “I Am Enough Licorice Root Dark Spot Serum,” aimed at providing a scientifically-backed solution to hyperpigmentation among melanin-rich skin. This serum represents a critical milestone in Uncover’s ongoing mission to create effective, empowering skincare products for African women. The brand’s extensive research—including in-depth focus groups in Kenya and Nigeria as well as the data from its proprietary skin quiz—has confirmed that dark spots are a significant skin concern for many women of color.

Targeted Solution for Melanin-Rich Skin

The “I Am Enough Licorice Root Dark Spot Serum” is the culmination of two years of dedicated research and development by Uncover’s scientific team. Led by Lalita Iyer, Uncover’s formula scientist, the team crafted a serum to meet the unique challenges faced by melanin-rich skin. “Hyperpigmentation is a complex issue that requires specialized solutions. Melanin-rich skin often exhibits unique challenges, necessitating targeted ingredients and formulations,” said Lalita Iyer.

The serum’s ingredients include 2% Alpha Arbutin, 2% Tranexamic Acid, 2% Niacinamide, and 1% Kojic Acid, a powerful combination designed to inhibit melanin production, reduce skin inflammation, and exfoliate gently to achieve an even skin tone. Additionally, African Licorice Root enhances the serum’s efficacy by brightening and improving overall skin health.

Empowering Natural Beauty

Uncover’s Co-Founder and CEO, Sneha Mehta, expressed the company’s commitment to celebrating natural beauty through science-driven, personalized skincare. “We are thrilled to introduce the ‘I Am Enough Licorice Root Dark Spot Serum’, a product that truly embodies our commitment to understanding and addressing our customers’ unique skincare needs,” said Mehta. “By combining rigorous scientific research with deep consumer insights, we have created a serum that delivers results and empowers individuals to embrace their natural beauty.”

In clinical studies, 96% of participants experienced a visible reduction in dark spots within just four weeks of consistently using the serum, making it a highly promising solution for those seeking improvement in their skin’s appearance.

A Product for Confidence and Change

Jade Oyateru, Co-Founder and COO, highlighted the larger impact of the serum. “Our team is incredibly proud of the ‘I Am Enough Licorice Root Dark Spot Serum’. It represents a significant milestone in providing effective skincare solutions for melanated women on the continent and abroad. We believe this product will address a pressing skin concern, teaching women that there are healthier options to reduce hyperpigmentation and boost their confidence and self-esteem.”

The launch of the serum aligns with Uncover’s broader “Glow in Your Confidence” campaign, which emphasizes self-acceptance and promotes positive body image. On September 14th, Uncover held an official launch event at Landmark Towers in Lagos, Nigeria, hosted by the popular media personality Daala Oruwari. The event gathered 115 content creators, each representing the future of beauty and self-empowerment across Africa.

Where to Buy and Pricing Details

The “I Am Enough Licorice Root Dark Spot Serum” is available for ₦25,000 in Nigeria and KSh 4,000 in Kenya. It can be purchased online from Uncover’s official website and from major retailers throughout Nigeria and Kenya, including Medplus, Perfect Trust, Tulips, Teeka4, and Beauty Hut.

About Uncover

Uncover is a Pan-African skincare brand dedicated to creating highly effective, science-backed skincare products tailored to melanin-rich skin. Uncover aims to empower women to embrace their natural beauty and offers products that have been tested and approved by melanated women. With a growing community and a strong advocacy for authentic beauty, Uncover is on a mission to celebrate the uniqueness of every individual.

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Discover Uncover’s new “I Am Enough Licorice Root Dark Spot Serum”—a revolutionary solution for hyperpigmentation in melanin-rich skin. Learn about its key ingredients, research, and availability in Nigeria and Kenya.