A creative school in Lagos Nigeria, O2 Academy Lagos,launched the idea of creating the first 3D zebra crossing in Nigeria.

The 3D zebra crossing provides a solution to the hit and run menace in Lagos state and hoping other part of the country do same.

The hit and run menace happens to individual crossing the road while using the zebra crossing or the traffic light, some motorist refuse to slow down there by causing accidents and leaving the victim helpless.

The ‘Hit and run’ menace accounts for 38% of motor accidents in Nigeria and the numbers are rising at an alarming rate. A higher percentage of these victims are school kids and a major reason for this is reckless motorists who have no regard for zebra crossings.

The students of the Nigeria’s leading school of advertising and brand communication O2 Academy Lagos, which bagged an international award for creativity last year (The Loeries’ Awards), embarked on a social community project to solve the problem of hit and run.

These young minds located a school on a busy street in Lagos State and painted a 3D zebra crossing in front of its main entrance; the first of its kind in Nigeria. The optical illusion of the 3D design from the drivers’ perspective is an obstacle while from the pedestrians’ perspective it is flat.

Within the first 24 hours of the 3D zebra crossing, motorists were baffled by the life-like design of the zebra crossing, which led them to slow down and stop their cars allowing school kids as well as adult pedestrians to cross the street with ease of mind.

The solution to the hit-and-run menace in Lagos State provided by the O2 Academy Lagos has gone beyond advertising to ACTvertising.

ACTvertising this creativity has gone beyond words but action involved, thereby influencing human behavior positively and leading an example for others including the government to follow.

The solution to a particular problem begins with an individual, if you can see the problem then you can provide a creative solution.