Since making her debut on Keeping Up With The Kardashians, Kim Kardashian West has rocked more hairstyles than we can count.

From her iconic platinum blonde transformation to her pastel pink phase, there isn’t much the entrepreneur hasn’t tried out in her years in the spotlight.

And this week Kim, 40, wowed fans yet again with a daring colour change that attracted a lot of attention on social media.

Ditching her signature sleek brunette locks, Kim unveiled flame-red hair as she p In the stunning snaps, Kim is rocking a red smokey eye and red latex jumpsuit to match her new fiery hair colour.

The post raked in over 3 million likes on Instagram, with celebrity friends such as Paris Hilton, Nicki Minaj and Demi Lovato all commenting on Kim’s new look.

“That’s hot,” Paris commented.osed for some saucy outfit pictures.

Nicki called Kim’s hairstyle “sickening,” while Demi simply commented: “WOOOWWWW.”

Kim’s fans also flocked to the comment section, leaving flame emojis on the post, while others branded her new look “burning hot.”

The reality star tagged her glam team on the post, including celebrity hairstylist Chris Appleton who created Kim’s flaming new look.

Chris is responsible for many celebrity hair transformations, from Jennifer Lopez’s chic bob to Ariana Grande’s iconic ponytail, and has been styling Kim’s hair for quite some time.

He even joined Kim on her recent 40th birthday trip away with her closest friends and family.

While we’re not sure whether Kim’s new shade of hair is here to stay, we’d take a guess that it’s a wig as the star recently appeared on her stories sporting her usual darker locks.

Talking through the new KKW Beauty Crystalized Collection on her stories, the star tried out the new additions to her make-up range while rocking an ombre brunette hairstyle.

The star tested out the new eyeshadow palette in the collection, along with a mini lip gloss and a punchy pink blush – all part of her new Christmas collection.

While KKW Beauty hasn’t made its way to the UK yet, we’re hoping we won’t have to wait too long as Kim’s sister and beauty mogul Kylie Jenner has already made her skincare line Kylie Skin available to buy in the UK here.