Dolce & Gabbana’s Domenico Dolce Unveils ‘Fefé’—A Designer Perfume Exclusively for Dogs, Complete with Luxury Packaging and Accessories
Fiona Nanna, ForeMedia News
4 minutes read. Updated 10:03AM GMT Sat, 10August, 2024
In a bold move that extends beyond human fashion, the renowned Italian fashion house Dolce & Gabbana has introduced a designer fragrance not for humans, but for their canine companions. The new product, named “Fefé,” is a luxurious scent specifically crafted for dogs, marking an unprecedented venture into the pet luxury market.
A Tribute to Loyalty and Love
The creation of “Fefé” is deeply personal, inspired by the unconditional love that Domenico Dolce, one half of the iconic designer duo, has for his devoted dog, Fefé. According to Dolce & Gabbana’s official website, the fragrance is described as an “olfactory masterpiece” featuring a blend of warm Ylang, clean Musk, and woody, creamy Sandalwood undertones. This unique scent has been crafted by master perfumer Emilie Coppermann.
A Touch of Luxury for Your Pet
Priced at €99 ($109) for a 100 mL (3.4 oz) bottle, “Fefé” comes in a sleek green lacquered glass bottle. The bottle is topped with a vibrant red metal cap and adorned with a 24-carat gold-plated paw, emphasizing the high-end nature of this product. Each purchase of the fragrance also includes a Dolce & Gabbana dog collar, available in two sizes, with an optional engraved tag for a personalized touch.
The fragrance is featured in a promotional film on the Dolce & Gabbana website, showcasing well-groomed dogs against a backdrop of classical music. The narrator describes the dogs with terms like “delicate,” “charismatic,” and “rebel,” highlighting the sophisticated image the brand aims to project.
A New Era in Pet Fashion
Dolce & Gabbana is not alone in catering to the growing market of pet luxury products. British designer Anya Hindmarch offers a dog poop-bag holder charm for £135 ($172), while Prada provides puffer jackets for dogs priced at £600 ($765). For nighttime comfort, Versace’s large dog beds are available for £915 ($1,170). The trend reflects a burgeoning interest in high-end products for pets, as owners seek to provide their furry friends with the same level of luxury and style enjoyed by themselves. For those looking to pamper their pets with a touch of designer elegance, Dolce & Gabbana’s “Fefé” is an exclusive option that promises to add a touch of sophistication to any dog’s daily routine.
