Fiona Nanna, ForeMedia News

6 minutes read. Updated 5:10PM GMT Tues, 30July, 2024

Vice President Kamala Harris and former President Donald Trump have released new advertisements that underscore their divergent campaign strategies. The ads, unveiled on Tuesday, mark a significant escalation in the multimillion-dollar battle for voter support as the election season intensifies.

Harris’ Advertisement: A Bid to Build Recognition

Vice President Kamala Harris, the presumptive Democratic nominee following President Joe Biden’s recent withdrawal from the race, has launched a new one-minute advertisement. This ad, portraying Harris as “fearless,” serves as a comprehensive highlight reel of her extensive political career. It revisits her early days as a prosecutor in California, showcasing her evolution into a prominent national figure. The advertisement aims to boost Harris’s visibility and establish her credentials with voters who may not be as familiar with her compared to her rival, Donald Trump.

“This campaign is about who we fight for,” Harris asserts in the advertisement, which is strategically placed during high-profile television programs including the Olympics, “The Bachelorette,” and “The Daily Show.” This placement is intended to maximize viewer engagement and reach diverse audiences.

Harris’s campaign has indicated that this advertisement is the initial installment of a substantial $50 million advertising blitz. This effort is geared toward gaining traction ahead of the Democratic National Convention, set to commence on August 19 in Chicago.

Trump’s Advertisement: A Counterattack on Harris

In contrast, former President Donald Trump’s campaign has launched a sharp 30-second advertisement targeting Harris’s role in migration issues. The ad brands Harris as the “border czar” and criticizes her handling of illegal crossings into the United States. The video highlights headlines related to crime and drugs, branding Harris with descriptors such as “Failed. Weak. Dangerously liberal.”

The Trump campaign’s ad strategy is part of a broader $12.2 million investment in television and digital advertisements over the next two weeks, according to AdImpact, a media tracking firm. This approach aims to set the narrative on Harris’s policy record and reinforce Trump’s position as a tough-on-border-security candidate.

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